Our Story

A Trusted Name in Global Sports Equipment Since 2014

Nantong Yuchen Sports Goods Co., Ltd. specializes in the production and processing of sports goods and other products, and boasts a complete and scientific quality management system. The integrity, strength, and product quality of Nantong Yuchen Sports Goods Co., Ltd. have been recognized by the industry.

Our company is located in Nantong, Jiangsu Province, close to Shanghai, with convenient transportation. We possess strong production capabilities. Our products are primarily sports and fitness equipment, which are exported to Europe, the United States, and other countries.

We take "quality first, customer first" as the service tenet, and welcome the customers to negotiate, jointly develop the market and create the future

Factory
10+
Years of Experience
30+
Countries Served
2,00+
Global Partners
10，000 t+
Units Shipped Yearly

Our Core Values

The principles that guide every decision we make

🎯

Our Goal

Purse remarkable quality Promote innovation and development of the industry Meet the consumer-oriented market demands Aim for becoming good company in sports industry

👁️

Our Vision

Consolidate and develop the core competitiveness of enterprise, build a new international operation model of fitness enterprise

💎

Quality First

Every product undergoes multi-stage inspection. We never compromise on the durability of our goods.

🤝

Partner Success

Your growth is our growth. We build long-term relationships with transparent pricing and responsive support.

Our Journey

Key milestones in our evolution

2014

The Beginning

Nantong Yuchen Sports Goods Co., Ltd. Founded By Liangfeng Chen, We mainly produce dumbbells, weight plates, barbells, and other fitness equipment.

2018

Development

We have become one of the leading suppliers in the fitness industry. Many customers have begun to recognize the USTAR brand.

2022

New Factory

With more and more customers' recognition, we have expanded our production space to better serve our customers.

2024

External Trade

We have expanded our trading scope, with products being exported to multiple countries and regions in Asia and Europe

2026

Going Further

Looking forward to deepening cooperation with global customers in the future

Let's Build Something Great Together

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